Lindsay Gregg, the former head of women’s basketball sport marketing at Adidas America Inc., on Wednesday filed a lawsuit against her former employer.
The suit, filed in Multnomah County Circuit Court in Oregon on Wednesday, alleged violations of gender discrimination under Oregon law, and that the sports firm also violated state laws that prohibit whistleblower retaliation.
The court docket on Friday showed that Adidas hasn’t yet been served. Under Oregon procedural law, Adidas has 30 days to file an answer in writing from the day of service of the lawsuit.
A spokeswoman from Adidas said, “We won’t comment on pending litigation.”
The lawsuit said Gregg was hired in 2022 to grow the basketball business, and over the next four years that included signing and retaining top professional and collegiate athletes. Gregg said she also helped expand key partnerships and played a central role in elevating Adidas’ presence in women’s basketball.
But she also alleged that the company denied her the resources and staffing along with other support that she alleged was given to her male counterparts.
The lawsuit details a February 2026 incident where she said two Adidas-sponsored WNBA players were placed in an unsafe and inappropriate situation when unauthorized individuals were allowed into a private player space.
Gregg said she had raised concerns internally to senior leadership and human resources, both about the alleged disparities and about the February 2026 incident and alleged treatment of female athletes. Gregg said that a few days after reporting on the February incident she was fired from her job due to a “business decision.”
“For years, I advocated for athletes — for equitable resources and basic respect,” Gregg said, adding that the “women are exceptional competitors whose skill and professionalism deserve to be met with respect, support and investment.”
“Oregon law protects employees who raise concerns about discrimination and unlawful conduct,” Maria Witt, Gregg’s attorney at Albies & Stark LLC, said. “Gregg did exactly what the law encourages — she spoke up about inequity and safety. Firing her for doing so is not just wrong, it is unlawful.”
Nike, meanwhile, is set to go to trial this summer for allegations in a sex discrimination lawsuit that has been unfolding for the past seven years.