The World Cup Edit: A Football Summer

It’s officially a World Cup summer. For over a month, the world shrinks to ninety minutes, rivalries are renewed, you’ve drawn a team in the work sweepstake, and football becomes impossible to ignore. But beyond the stadiums and watch parties, the tournament’s influence stretches far past the pitch. Brands dig into their football heritage, reviving cult classics and reworking terrace footwear that have long been part of the game. So, whether you’re backing your nation, heading to a screening or simply leaning into football’s cultural moment, these are the styles leading the conversation.

Football-Inspired Footwear

Nike Air Max 90 ‘Mercurial Vapor 1’

Few football boots carry a legacy quite like the Mercurial. First unveiled by Ronaldo at the 1998 World Cup, the boot quickly became a symbol of football’s fastest and most electrifying players. A meeting point between football’s fastest franchise and one of Nike’s most enduring silhouettes, this AM90 draws directly from that heritage, mixing streamlined Mercurial-inspired details with the timeless shape of Tinker Hatfield’s classic. Glossy finishes, performance-led accents and subtle nods to the Mercurial DNA create a silhouette that celebrates one of football’s most influential stories.

Umbro x Crocs

Two brands from opposite ends of the sporting spectrum come together for an unexpected collaboration. Rooted in Umbro’s rich football history, the collection reworks two classic Crocs silhouettes through the lens of the Double Diamond archive. One pair takes cues from the iconic Umbro Speciali, complete with a detachable fold-over tongue, tonal branding and contrast logo detailing. 

The second borrows from Umbro’s celebrated Drill Tops, featuring washed quilted uppers, archival branding and contrast stitching that nods to the brand’s training ground. They’re not the most obvious choice for a match day wardrobe, but that’s exactly the appeal. Part terrace culture, part comfort clog, they’re built for everything that happens around the game, from pre-match pints to post-match analysis.

adidas Originals ‘Football Federation’ Pack 

adidas’ ‘Football Federation’ Pack offers a more subtle route to showing your allegiance this summer. Taking inspiration directly from the Federation kits, the Mexicana, Japan and Italia 60s translate shirt design into footwear form. The Mexicana carries over the intricate tonal artwork seen across Mexico’s jersey, with motifs and geometric detailing woven into the upper. The Japan takes inspiration from the national team’s away kit, incorporating the same colourful stripes that celebrate unity and collective identity. Meanwhile, the Italia 60s channels the blue styling of Italy’s away shirt, bringing the spirit of the Azzurri to an archive silhouette.

Nike Air Max 90 ‘Hypervenom’

First released in 2013 and made famous by Neymar’s fearless style of play, the Hypervenom quickly became one of football’s most disruptive boots. Designed for players who thrived on unpredictability (yes, we’re also thinking of Lewandowski), its ‘Bright Citrus’ upper and aggressive aesthetic made it an instant standout on the pitch. This Air Max 90 carries that same energy, translating the Hypervenom’s textured upper and bold colour palette – it’s a fitting tribute to a boot that helped define a generation of attacking football.

adidas Originals ’90s City Series’ 

London. Glasgow. Dublin. Three names that rarely need an introduction, long favoured by collectors and casuals alike – each carrying decades of terrace pedigree. Our adidas size? exclusive collection rewinds the clock to 1990, a summer defined by football fever as England, Scotland and the Republic of Ireland all took to the world’s biggest stage. Drawing inspiration from a golden era of baggy kits, packed-out pubs and unforgettable tournament moments, the ’90s City Series’ pack channels the nostalgia that surrounded the game at the start of a new decade. 

Nike Total 90

Originally designed to dominate the pitch in the early 2000s, the silhouette has become a symbol of football’s golden era. Its asymmetric lacing, quilted upper and unmistakable branding remain instantly recognisable. For many, it evokes memories of Nike‘s ad, where players aimed at the famous target zones in the corners of the goal; hit the ’90’ and it was game over. The science behind that claim might have been questionable, but the nostalgia certainly isn’t. 

Football Shirts Beyond Match Day

No longer a fixture for the terraces, football shirts are now a staple in modern wardrobes, worn with everything from loose denim and cargos to tailored trousers and loafers. 

Best known for creating kits that defined Barcelona’s ‘Dream Team’, Meyba’s place in football history is secure. Teaming up with Fred Perry, the collection draws a clean line between British subculture and Catalan sporting legacy. Elsewhere, Carhartt WIP’s Terrace Shirts reference the casuals culture that shaped style throughout the ‘80s and ‘90s, while Umbro’s Sports Culture collection looks at the moments that made the brand a football institution. Umbro has long been woven into the fabric of the game, and this collection, for us, recalls an era when bold kits became symbols of a football-obsessed generation. 

Nike’s Energy Shirts builds on the bold pre-match jerseys and training tops that brought colour and personality to every international break. Across Nigeria, USA, Norway and more, oversized federation graphics and striking prints ensure no two shirts feel the same, which is exactly what makes this capsule stand out. 

Get kitted out in the latest from size? in store and online now.