Clarks is doubling down on its digital presence with a number of new launches on online marketplaces around the world.
And some of the U.K.-based footwear company’s new partners, including Shein, TikTok Shop, Walmart and Target, might be a bit unexpected. The company said that these marketplaces “will help Clarks reach new consumers and make it easier for them to discover and buy its products online.”
In the U.K., Clarks has recently gone live on Shein and Secret Sales, and across Europe, the brand will expand onto Secret Sales Netherlands and Dress for Less before the end of the year.
As for the Americas, Clarks continues to build momentum in the digital segment. Already established on eBay for five years, the shoe brand has recently expanded to Shop Simon, Shein, and Walmart, with Target joining the line up in December.
Gary Champion, president of Clarks Americas, told FN exclusively that the move is meant to meet consumers where they are shopping.
“Clarks has always been able to offer footwear to a broad range of consumers through a broad range of distribution points,” Champion said. “As the retail landscape has evolved, so has the consumer.”
Champion did admit that selling on marketplaces “bring about inherent risks to any brand,” but that consumers are looking to these outlets to shop even more these days.
Women’s boots from Clarks.
Courtesy of Clarks
“By selling directly through those marketplaces, we can control the assortment being offered, the feel of the brand experience and significantly reduce the risk of price compression,” the executive noted.
This expansion into marketplaces follows the brand’s September announcement of its first owned digital marketplace in the UK, set to launch in early 2026 on Clarks.com. The new platform will host multiple trusted brands alongside Clarks, offering customers greater choice and convenience, the company said.
In addition, Clarks continues to build presence on TikTok’s shopping platform. Launching in Singapore and Malaysia in November 2024, Clarks’ TikTok Shop has now expanded to the UK and Americas, with Europe to follow in 2026.