MILAN — Golden Goose has named Giorgio Belloli its new chief consumer officer.
A Burberry and Farfetch alum, Belloli is tasked with leading global market and channel development, defining the strategic direction and governance models to enhance the brand’s international footprint. As part of his role, the executive will also oversee the CRM, digital channels and omnichannel strategies.
He succeeds Danilo Piarulli, who departed the luxury brand earlier this year to become chief executive officer of Autry, as reported.
“I always define myself as chief emotional officer rather than chief executive officer, and I found in Giorgio Belloli the right person to support me in leading the shift from a global product brand into a cultural brand, with a strong emphasis on people and communities. With his experience, he will evolve our omnichannel strategy toward omnipresence. In his new role as chief consumer officer, Giorgio will scale co-creation and make our stores even more experiential for consumers,” said Silvio Campara, CEO of Golden Goose.
The brand operates 230 stores globally, including recently opened units in Athens, Rome and Istanbul. In 2026, Golden Goose opened its first Younique Caffé in Europe, in Milan’s Brera district, with a listening bar section and launched the new seasonal concept “Frutteria Golden,” inspired by the traditional Italian fruit market. This was first introduced at Selfridges’ Corner Shop in London, and then brought to select resort locations, including Naples and Forte dei Marmi, in Tuscany over the summer.
Belloli moves to Golden Goose from Burberry, where he has served as chief digital, customer and innovation officer for the past three years, joining roughly at the same time as the British brand’s chief creative officer Daniel Lee. Prior to that he spent a decade at Farfetch, which he joined in 2013, working alongside company founder José Neves and rising to the role of chief commercial and sustainability officer.
Earlier in his 30-plus-year career, Belloli has held management positions at Kering-owned Alexander McQueen and Hussein Chalayan, which the French conglomerate controlled indirectly as the majority shareholder in Chalayan’s owner Puma. He also worked at the Prada Group in various roles across Miu Miu, Prada and Helmut Lang.
Giorgio Belloli
Courtesy of Golden Goose
“Joining Golden Goose is an exciting opportunity to contribute to the brand’s next phase of global growth as a cultural brand. Golden Goose is evolving into a platform where product shifts into experiences, and stores become collaborative spaces for self-expression. We are now ready to bring this vision to scale,” Belloli said in a statement.
As reported, Golden Goose continued to deliver strong growth in the first half of 2026, supported by an acceleration in its direct-to-consumer channel and double-digit gains across all regions.
In the six months ended June 30, revenues rose 15 percent to 380.4 million euros at constant currency, compared with 342.1 million euros in the same period last year. Sales in the second quarter were up 19 percent.
In June, venture capital and private equity firm HSG completed its investment in Golden Goose, becoming its majority shareholder. Temasek and True Light Capital, an asset manager wholly owned by Temasek, joined as minority investors and Permira remained committed as a strategic minority shareholder.